TRAILER FOR TRACES, A MULTIMEDIA PROJECT

I seem to have failed to post about the trailer Martin and I finished a while ago! I created the visual show and Martin the soundscape. This is in preparation for the complete project, which should be about 20 mins long. If I have an opportunity to go and collect more material, i.e. abstract photos from the original source in Finland, there may be two parts. I would love to, as I would like to have more images to play around with, but at the moment we can't afford to eat, let along pay a visit to my home country.

Please choose the highest resolution for viewing, and view it full screen!

TRACES

Trailer for a multimedia show based on abstract images by Vivi-Mari Carpelan and music by husband Martin Herbert. This project idea is based on the use of koans in Asian Buddhism.

The work should disrupt so-called "functional fixedness" in the viewer, breaking old cognitive patterns and helping the brain make new connections. "Mind-wandering" that is neither too focused nor too slack is beneficial to a receptive state of mind, conducive to creative thinking. This is not really meditation, but rather an exercise in "a fresh look on life".

The gently flowing yet dynamic feel of the multimedia show should lull the viewer into a contemplative state of being. Inspiration has been derived from the ancient Japanese tradition of the koan, a story or statement that is ultimately absurd, offered to Buddhist disciples as a way of breaking old cognitive patterns, i.e. the mental "rut" humans get stuck in. The statements are meant to help the disciples drop their rational minds and become susceptible to the greater mystery of life.

Ideally, we want this shared subjective encounter to inspire people to question the rationale behind the frantic process of dashing about the planet in a state of semi-functionality.

The title references the marks that people have left behind while simply doing their job. Successive layers of paint, repeatedly stencilled or painted signs and lettering and the corrosion express the convergence of cultures, communication as well as the universal concepts of decay, the passing of time and the echo of history - all of surprising aesthetic value.

My fascination with creativity, the many forms of linguistic expression in different cultures as well as belief systems around the world were at the core of my MA at Helsinki University. This, as well as my very personal and first hand concerns with the psychology and physiology of stress, are all behind this artistic venture.

The finished multimedia show will be about 20 mins long.

David Drake of the prestigious Ffotogallery in Cardiff has offered personal comments on the photos, and encouraged taking the project further.

This project is in line with my research into fatigue and invisible illness, notably the category that holds solutions rather than just problems.

THUMBS UP, THUMBS DOWN... SOME CONTEMPORARY ART ON THE SCALE

Mostyn Oriel (Gallery) is situated in an old Victorian Art Gallery with some added modern bit sinside

I am soon done working on another collage, it was a tricky one to put together. This morning when I was trying to sleep I had some idea about a short multimedia project about insomnia. How could I make it express it without being too literal? I have some initial thoughts and will get down it soon. The two other more extensive projects (including creating the complete Traces) are going to have to wait. It occured to me, however, that I haven't posted the trailer for Traces yet so I will do in a separate post.

About a week ago we went to the North of Wales to pick up the second hand printer my husband bought on Ebay with the money we raised through the crowd funding project. It was a sunny day, and a lovely couple. We had picnic on the beach, then saw Llandudno, which is beautiful and quite sparkly summer resort. We also managed to get to Portmeirion, which really captured my imagination, so I will create separate article with photos from this magical place.

Mostyn Gallery is situated in Llandudno so we had a little look at it as we'd not seen it before and it's fairly prestigious, at least by Welsh standards. It's quite heavily into conceptual art. There was a show about interactive art, called YOU. Now some of the pieces, such as the typewriters that were set to create different patterns that the audience could control in order to create different kinds of images was quite cool. Interestingly, nobody had done anything to the paper itself. At the really bad end was a teleoscope that shows reality upside down. Apparently by looking into it, it will challenge your view of the world and blahblablah... thumbs down! 

Another piece I thought interesting but not necessarily in a good way was a large floorspace filled with candy. Apparently the weight of the candy corresponded with the weight of the artist's wife, who had been wasting away with cancer. The audience was invited to (morbidly?) eat the candy and it would thus symbolize the loss of her weight. To me, the idea was as far fetched as you can possible get. Candy - a human body? If anything, this contrived correspondance devalues the human body in question. I also feel uncomfortable because to me it sounds like emotional blackmail. In other words, you feel almost obliged to give thumbs up for the work because it's about a dying person who's now dead. I honestly can't think of anything less pretentious. Afterwards, when Martin and I discussed it, he said he really regrets he didn't mess up the place a bit and step on all the candy, because after all, you were invited to interact! We agreed that some artists would have welcomed this and others would have been horrified that their carefully dictated form of interaction wasn't respected (so how honest is the piece if it's very strictly monitored?). Of course, art should ask questions, and the discussion we had bares proof of that, but it still doesn't mean it was any good.

Another thing I've noticed when approaching conceptual art is that there's a vast amount of text telling you what you're supposed to understand, written by a curator. They write it so it sounds as if you should really already have understood it and they are just clarifying it for you. But without this explanation the audience would understand very little. So it all becomes strangely circular and maybe, just maybe, it's the explanation that is the art?

Nowadays I'm curious about conceptual art but I find it sad that so many authorities within the arts still value this type of art higher than other forms of art that are more directly expressive of feelings and experiences. Not only is the artist often in a highly analytical frame of mind when he's constructing his piece, but even if it's just created intuitively, by the time it reaches the judges it turns into this object that has to be approached analytically in order to be either approved or disapproved of. 

Another exhitbition I meant to write about was a collection of collages from the Arts Council, but it's long gone and I wasn't immensely impressed. One that stayed in my mind, however, was a piece by Chris Ofili. It's a lovely and colourful collage except he's stuck elephant dung on them to support some ideas about national identity. But... it's dung. Honestly, it would be quite a beautiful piece (not by far one of his best though) if it wasn't for the dung, which no only is not aestethic in the context of the rest of the collage but only says very little. The "shock" isn't doing anything for me. I'm not sure the juxtaposition works from any point of view. I think it's a good thing to be experimental with "combines" (this term derives from Rauschenberg). Still. I think in fact the artist was noted for his beautiful images inspite of the dung, but still... Call me conventional but for me it's thumbs up for the fantastic collages but thumbs down for the addition of dung.

Detail of Chris Ofili "Holy Mary" 1996 - a controversial piece

Read my blog post 'Is Conceptual Art Just Bad Philosphy'

Rauschenberg: "Canyon", 1959.
Rauschenberg's collages made of stuff from the streets hold a strange appeal to me.

GENTLE PERSUASION TO ACCEPT THE INEVITABLE

Vivi-Mari Carpelan: "Gentle Persusasion", 29x29 cm -
artist's photographs, digitally manipulated image,
velvet and gold ribbon, bead.
Copyright 2013

Some more new work has been finished so that I can feel that I'm also doing real things in the real work and not only digital work! It may not be immediately obvious but this one is meant to be part of the solutions when challenged with invisible illness - Project X is about the actual problem but I also meant to get on with finding a way of expressing some form of solutions. I wasn't planning on it this time, it just happened. I was attracted to the woman of the fin de siecle (c. 1900), gently gazing at a skull as was rather typical of the time of the Symbolist movement. Pondering mortality and all that... it's a bit ironic since it's actually an image that was meant to be erotic, on the other hand they were often seen as two sides of the same coin, the drive towards procreation versus the end of all earth bound drives.

I thought this one would be easy to scan but in fact it proved very hard to get the hue right, and the golden ribbon doesn't show up the way it does in reality. We're running out of laser ink cartridges and our artistic venture wowlookwhatigot didn't quite generate enough for a second hand ink jet printer as well as cartridges... we'll se how that goes (you can still support us if you like). It's a bother and a great shame but for the moment I just have to try and use what I have.

I would like for this image to be one that one can contemplate rather than analyse with the tools of a sharp intellect. There's pain, there's hardship, there's a kind of imprisonment... but there is also a kind of resignation that borders on acceptance. The velvet and the gold are meant to envelop the vulnerable character, and the very cheap "diamond" on the skull bears a gentle reference to Damien Hirst's famous work, "For the Love of God" in which real diamonds obtain questionable value... It also refers to the idea of the third eye, which signifies intuition and profound insight. There is a theatricality in this image which is not uncommon in my work. It points to the idea of "the world as a stage and the men and women as merely players". The photograph in the background is my own. There are large footsteps in the snow - I leave it to you to imagine what they could stand for. Life is hard but sometimes it's the most challenged people in this world who are "the golden people", and I like to believe it's all for a good reason. Controlling your life or fighting your destiny isn't what life is about. The toughest challenges can engender the most wisdom, but there is also a great deal of wisdom in the art of letting go of your own petty concerns at least intermittently, and to bear your destiny with dignity.

The theatre of life is the great play of Lila as suggested in non-dualist schools of Hinduism. Brahman is the Ultimate Creator. Freedom from necessity doesn't mean there is no "destiny", but this destiny is relative, while the play of lila is absolute.

"Brahman is full of all perfections. And to say that Brahman has some purpose in creating the world will mean that it wants to attain through the process of creation something which it has not. And that is impossible. Hence, there can be no purpose of Brahman in creating the world. The world is a mere spontaneous creation of Brahman. It is a Lila, or sport, of Brahman. It is created out of Bliss, by Bliss and for Bliss. Lila indicates a spontaneous sportive activity of Brahman as distinguished from a self-conscious volitional effort. The concept of Lila signifies freedom as distinguished from necessity."

—Ram Shanker Misra, The Integral Advaitism of Sri Aurobindo (from Wikipedia)

YOU CAN BE DIFFERENT, AS LONG AS YOU FIT IN

Vivi-Mari Carpelan: "A Measure of Normality",
handmade mixed media collage with photographs,
copyright 2013

I thought I wasn't going to do bigger pictures but there you go, I couldn't help myself. I was struggling a bit as I had to spend most of my time on the floor.

This collage started with a Chinese newspaper and the photos of myself. As I was checking out this newspaper, I realised how many cultural cross references there were. In one single paper, there were discussions about Windows 8, Google, Ipad and brands such as Toyota, Opel and Roche. I speak a little bit of Chinese but I don't understand the characters. Nonetheless, I found it quite easy to guess what the articles were about simply on the basis of all the Western names, but also the images and the typography. The editorial is suggested with the image of a scribbling pen, the dating site has bold characters and a cheesy Western couple in the picture. A meditating monk is clearly not real, but a movie character, as he's surrounded by a romanticised candle lit environment. An article about UFO's is accompanied by a photo of all sorts of paraphernalia to do with UFO's and the belief therein. An image of a couple sleeping on top of their luggage on the floor clearly speaks of delays in transport. Nostalgia for the past is expressed in traditional imagery and pictures of Asian food, and a love of modernity expressed in the extensive article on computers. All in all, though the details escape me (for instance, what caused the delay and whose football scores are we talking about here?), it's clear that globalisation and information technology is making it easier for people to understand each other. 

The downside is the homogenisation. While humans have always attempted to "fit in" and not upset the general concensus about normality, the extensive relocations that are taking place cause more pertinent conflicts in the individuals and in their new surroundings. To what degree should you try and blend in and to what degree should you preserve your cultural heritage? How do you strike a balance so that everyone has a reason to be content - personally, and collectively? Society may be more tolerant of difference than it used to be, but we are still far from living harmoniously side by side. On the pages of this newspaper, which incidentally is aimed at Asians living in Europe, I have scribbled my own little notes the way you do - phone numbers that are relevant to my existance but also reminders of little idiosyncracies such as the format in which the British and the Finnish  express time (9 pm being 21.00 hrs, for instance), and issues related to differences in the use of the phone. For instance, I was in for a shock when I found that calling a UK service number from my mobile phone was expensive - this isn't the case in Finland, were landlines are largely abandoned.

There are also peculiarly English expressions that I learn as I seek counterparts to expressions in my own language, and ones that I'm thinking of in order to use them in my projects. My dad used to always circle the programs he thought we should watch in the TV guide with a red marker - the marker being a typical association with newspapers. Is paper on its way out, well we'd all like to know that, of course! Many people are starting to hold onto the slow consumption of the written text on real paper, rather than suck up lots of short stories on the internet.

You want to express your individuality - well I'm assuming in this time and age most of us do in one way or another - and society certainly encourages people to do so up to a point. How much room for individuality is there really? As soon as a belief system runs counter to the rules and regulations created by the government, there is trouble... The paradoxical message is, you can be different, as long as you fit in. I have wanted to express this idea through the use of the photos of myself, that could be passport photographs if it wasn't for the unusual set up (I'm possibly naked, with a bowler hat on my head - and of course in Magritte's famous world, the bowler hat stands for conformity). I also point to the idea that most of us want to be noticed in some way or another, as well as express our individual selves... we silently question the idea, whether there is really room for us too in an over populated world that is much governed by the collective consciousness.

Then there is the grid, that much loved symbol within modern and contemporary art... To me, it merely suggests that we are really all stuck inside of the grid, or the matrix of society. Perhaps in the end it's not so much a matter of getting unstuck and "living off grid", as loosening the rigid grid so that we can all breathe with greater ease.

EVENTUALLY, IT WILL ALL BE IN YOUR MIND, TOO

Vivi-Mari Carpelan: "Elsewhere, and the Stars Above",
handmade mixed media collage
copyright 2013

After a lot of video editing, I decided I should try and work with some physical media again. I didn't have any specific idea but this is what I came up with this time. Encouraged by the fact that Outside In has invited two of my "Project X" pieces (and very blatant they are too!) to Outside In West in Somerset House, Taunton (July-September), I have decided to try and persevere with Project X and the ideas surrounding invisible illness and fatigue in particular.

You may not have "real" mental issues, and your illness may not be "all in the head", but sooner or later, the issues with a chronically decripit body will get to your psyche. This image is meant to describe the sense that life goes on somewhere else, while the disabled person is a prisoner in a decripit body that they feel less than proud of. And of course, it's not just about what the body looks like (personally, I'm a master of camouflage), but what it feels like to the person in question. The old suite is the emblem of poor body image - can you guess what it originally was? As usual in my art, wallpaper  signifies the idea of covering something up. Red stands for blood (life, energy) and stars for hope and dreams... and where the seat of the life force should be, there's a black hole.

DESCRIBING SOME OF MY ARTWORK - SOCIAL, POLITICAL AND PSYCHOLOGICAL COMMENTARIES

The following are some brief examples as to how one can read my artwork, these are mainly social, political and psychological commentaries and most of them won't be in the show. (They are all handmade collages). 

XPULSION (Part of 'Project X')

Foliage - the garden - suggests the cycles of life, and "the eternal return" of certain deeply imbedded patterns in life. This image is mainly about not having energy, and what may be there isn't compatible with external demands, or isn't where one might hope to find it... energy is all about growth and renewal but not really feeling able to be part of it. Of course, the death of certain elements in life is essential for renewal in many areas of life.

ENTANGLED FOR LIFE

This image is about the feeling of being connected to life in this world and the passage of time in both a negative and positive sense. It's about feeling that one has no great control over certain aspects of one's destiny such as a chronic conditions and other debilitating challenges that life throws at us - thus the sensation of drifting. The main figure is vulnerable, unassuming and fairly unaware of her destiny, but driven by a higher consciousness that knows where she is supposed to be going. In the end, it's all the way it's supposed to be.

WHY? The Portrait of the Artist as a Young Girl

Starting with a photo of myself as a child, this is a young mind questioning the absurdity of life as she experiences a loss of physical strength and parental support. 

The image of the girl is myself at age 4. The comb represents the sorting out of mess. Hair on the other hand symbolizes empowerement, so the loss of hair (e.g. due to stress) is an image of disempowerement. The page about Shakespeare represents the idea of life as a stage on which drama is enacted. The bottle indicates change in an esoteric alchemical sense, as in the growth of the soul.

SURVIVAL OF THE FITTEST

This depicts a host of impressions of America and society today. It's about vulnerability and conformity in a society that rewards those who are fit enough to survive the social competitions.

THE MYSTERY OF THE FEMININE

Although in some ways women have been "dismembered" and heavily stereotyped by society, there is great strength and mystery in the feminine. With its many aspects including birth and death, shallowness and depth, emotional intelligence and excellency teamed with the ability to gossip and manipulate, femininity is indeed very complex. 

In the background, employment for women in Sweden 1942 in a women's magazine - mostly maids of all sorts... E.g "ensam jungfru" means "lonely virgin", an old way of indicating an unmarried woman who needs employment. "Troende flicka" means "Christian Girl". "Obemärkt flicka" means 'Unnoticable girl" and"Frisk flicka" means 'Healthy Girl". Femininity symbolizes fertility but also death and rebirth... What will the true emancipation of women be like...? I feel women are well equipped to help dig out the skeletons from the closets ;-). When will women be considered whole people and not cut to form to fit a social agenda?

SOME THINGS SHOULD NEVER BE FORGOTTEN 

This symbolic collage is about emotional development, and specifically about the ambivalence of sexuality. While somewhat threatened, the female figure also expresses excitement and expectancy. It's paradox and part of the dualism of life as well as cycles of existence. Water is a frequent symbol in my work which depicts various emotional states. Here, the volcano in the background expresses suppressed feeling, maybe on the verge of eruption. The camera stands for the ambivalent experience of being observed and objectified.

THERE IS NOTHING TO FEAR

Those who are willing to grow as individuals often find that various fears that hold us back are illusory - often laughed at later as foolish ideas. What appears dark, is often a blessing in disguise.

DE-CLUTTER YOUR SPACE, YOUR INTERNET, YOUR MIND, YOUR EMOTIONS...

We've been in the news!

I guess spring is in the air because spring cleaning seems to come to mind in somewhat unorthodox forms! People with pagan belief systems would say that it's all in tune with spring equinox. I believe that de-cluttering one's physical space is necessary at regular intervals. This also goes for the computer and the internet. A thousand e-mails have been deleted, newsletters have been unubscribed to, personal photo albums have been deleted off the internet, several internet accounts have been closed down, and on it goes. One must re-centre, re-focus and re-prioritise. The internet is a kind of ghost land, and maintaining a presence there most certainly requires energy. Equally, I can sense people's presence, but I can't see their physical shape... so it's like moving in a haunted house with a lot of ghostly presence. Don't get me wrong, I am all for technological advancement. But there are obvious pitfalls in the form of the amount of time and energy it requires from you, and the way the illusory aspects of virtual reality mess with your head.

Although good things occur, I have also found that social media and forums consistently create stress and unwanted emotional ups and downs in myself. So the advantages of keeping in touch with some people and sharing aspects of my life that I want to share with others have to be weighed against the disadvantages. Martin and I have talked about it long and hard and come to the simple conclusion that the internet isn't serving us well enough to warrant all the energy we're putting into it; there is on top of everything that feeling that one should do more, and more and more... and it really is endless, and never enough. We also feel that social media is not all it's cracked up to be. One reason may be that novelty value is wearing off. We feel that people are maybe getting jaded and aren't quite so interested in responding to other people online... the responses are so inconsistent and random, and quite few and far between, that it's starting to look futile. No one likes being bombarded with so much stuff all the time... While internet developers are working on making the internet easier to use, there are more and more adverts and more general noise. This is possibly a time of great transitions, but at the moment it's really all quite strenuous and not very user friendly. Learning new technology all the time (for instance, just setting up a simple account somewhere) is very time/energy consuming too, so it's worth thinking about which bits one feels a real need to learn. Perhaps one could talk about de-scattering one's brain!

While social media gurus abound, it seems to us that there's a lot of hype but very little real substance to the claims that the social media can help you reach people's consciousness. We are fully aware that it may still work for some people who have certain advantages, for instance youth, glamour and the ability to engage with people in real life through performance. Having a really cool gadget to develop is also something that wakes people up. Through our current project and fundraising campaign we have found out quite a lot about the way it really works, or doesn't work. While some truths are painful, I feel that my own online presence has served several purposes and it has certainly not all been in vain. However, it may be time to refocus and rethink one's attitudes and strategies. Trumpeteering one's truth into the void when no one is listening is certainly pointless, and it scatters the mind. I don't intend to abandon the internet altogether, but I'm going to make my presence more restricted and focused. Feeling too dependent on the internet for solutions to one's own life issues and feeling too desperate to be heard is a bit like entertaining a co-dependent romantic relationship (in real life, of course), and it's not healthy.

It's too soon to say just what our crowdfunding campaign has taught us, as it's running for another three weeks. Real media such as newspapers and Finnish TV have shown a lot of interest, but for many lay people out there it's still a bit hard to grasp the concept. My own dad said he hoped we weren't embarrassing ourselves by begging for money from our friends. He may be excused due to his age. Of course, most people understand that it's not about that at all. It's about showing support, which you can do either by sharing the idea with your own friends, or by donating a sum of your choice. My own achilles's heel is that I wish that people were loyal and supportive in ways that most people aren't able to be. On the other hand, some people feel they want to support by giving unsolicited advice, and that's something I'm not happy about at all as it often takes the form of a patronising attitude. But dealing with my own reactions and rethinking relationships is all part and parcel of my own process of "growing up" and finding the steps I have to take in order to minimise exposure to stress in my own life. "Letting go" is that one thing that keeps creeping up in my mind... 

So what happens to us middle-aged artists? Well, if one direction isn't fruitful then another one will surely appear if one keeps an open mind. It's tempting to abandon art as another pointless exercise - if it tends to be a one way communication and you feel that your whole existence depends on whether you reach other people or not, then it's not healthy. Of course, giving up is always an option if you're truly better off doing something else. But - my feeling is that Martin really wants to make art (he just needs to spend more time doing it in the real world) and that as he's evolving as an artist, he should by no means give up at this point. We are really, really struggling with the finances but on the other hand there aren't any other jobs available for him in this region either. As for myself, well I have to find ways of minimizing the impact of stress in my own life. My health is a priority. I could imagine doing lots of different arty things that demand time and energy if my reality was not restricted by health issues, but as it is, I have to live with them and organise my life around them. In discussions with Martin I have started to see some new ideas emerge about the role of art, and how some of my work fits in with these ideas... We'll just have to see where it takes me.

IS THERE REALLY A PLACE FOR ART IN MODERN SOCIETY?

"The Blessing", handmade collage by Vivi-Mari Carpelan, copyright 2008

Is art important to everyone, and is there a truly positive attitude towards art within the framework of society? I've been giving some though to some of the prevailing attitudes towards art and creativity in general in modern society.

Firstly, there certainly is a lot of art around! In fact, we're truly saturated with images in modern society. The fact that any images we may want are so readily available, and that we're also bombarded with images that aren't significant to us personally, surely has a negative effect on people's perception of the value of images. Secondly, as people have been made redundant or find themselves out of a job for other reasons, or even on disability allowance, suffering the consequences of the recession and the fast pace of modern living, they often turn to arts and crafts. Authorities usually care very little if people make art while they are living off benefits, as it's generally speaking not regarded as work. There may be the illusion that we have freedom to do what we want because basic needs are met, but does it help if the attitudes within society aren't supportive of creative freedom and nobody wants what you do? Perhaps this is one of the reasons why there is such a great flux of creativity within modern society but not a truly deep and overarching appreciation of it.

I would say that neither creativity nor art is being held in great regard because it's usually not supporting the economy in any significant way. In fact many in the higher ranks of society consider it a unnecessary evil that sucks money. I'm not an economist but it's pretty obvious to a lay person like myself that there is a deep seated attitude within society today that pure labour that creates goods that in turn are easy to sell is still more valuable than anything else. Perhaps the future will see a different attitude, where robots have taken over all the labour and people are being given the blessing to be creative in any way they want. I myself have experienced the kind of pressure authorities put on their citizens in order to force them to perform like marionettes in a predetermined reality show. Unless you have independent means of some kind, you will be subjected to pressure. If society gives you anything, you must give back what society wants from you. And it's probably not going to be a work of art.

We often tend to forget that society consists of real people. Some of them are career minded go getters and others are numb clerks who only work nine-to-five because they don't see any other option. What we can safely assume is that most of them were not encouraged to be creative while they were at school. As long as the school system promotes logic and productivity over intuition and inspiration, attitudes aren't going to change. If the foundation of society isn't supportive of the "deviant personality", then art is not going to be considered a necessity. It's quite obvious that the artists who thrive are the ones who are also go getters and have an entrepreneurial mind (for instance Tracey Emin and Damien Hirst). They make millions because they have the talent to make money, not necessarily because they are artists. The rest of us are paddling against the stream.

When Martin started to work out the details for our artistic enterprise "Wow! Look what I got!", we naturally discussed the possibilty of selling the idea to the general public that anyone can become an art collector. Do people want to be art collectors for very little money? Do people prefer to sustain the myth of art as a luxury product that only the rich can afford? Or do people simply not care about art at all? By asking people to share our project with their friends, we were in fact encouraging them to make a statement, to have a standpoint... While we need money in order to make it all happen, and the fundraising campaing is crucial to the business idea, we still feel that checking out the attitudes towards art is our main objective. Obviously, we can't start a business without a state-of-the-art printing press, which we hoped that in these dire times, we could acquire through the support of many, many members of the public. There are deeper questions at stake. What we really want to know is whether the art that we make actually makes a difference, and what manner of consumption we should expect from the audience. Does the general public want our art in the first place? Is it in any way meaningful to them? Is it at least meaningful to some of them? Is it meaningful as a body of work, or are only single pieces meaningful? And finally, are potential friends of our art willing to commit to paying subscriptions in order to get a print every month? 

We knew that market research is of the essence when you're building up a business, but we didn't have the resources for that. Instead the market research has been built into the project. The crucial bit is whether people feel interested and impressed enough to share the idea with their friends. It's a gamble, but we felt that this idea just had to be tried and tested. If we didn't try this then we'd never know whether an alternative to the typical way of selling art through galleries was an option at all. The campaign is still running so there is still time for reactions from the general public. 

We feel that there may be a lot of creativity about, but I feel that it doesn't necessarily involve many deeper, philosophical musings about the nature of art and life. Why would that be? Well, most people's basic necessities in life may well be met (cf. Maslow's hierarchy of needs), but most people are still struggling to survive. Survival may be a relative terms so for some people it means managing on £ 1200 a year while for other it's £ 40 000... Sums are not of any importance in this respect. What matters is the sense of struggle, the sense of not having enough time or energy for the deeper layers in life. People generally speaking live with a sense of dissatisfaction with life's basic set up, are jaded, and will possibly be paying for a Sky TV subscription each month rather than for any kind of artistic product, let alone a subscription for art. I would love to be proved wrong!

In fact, I would suggest that people are fleeing the deeper questions in life, whether they be religious/spiritual, moral or artistic. From this point of view, it's not about the money, i.e. it doesn't really matter what art costs. In this kind of setting, art is definitely a luxury product that people only pay for because it raises their status within a particular peer group, or because their inner longing for something more soulful becomes strong enough to put them on course for an exhibition of some kind. I would like to think that the soul's yearning will gradually override a lot of the kind of "noise" we are subjected to in today's world... I would like to think that there are already a lot of people out there who feel this yearning and who realise that hanging on Facebook all day or watching X Factor or Eastenders every day is not satisfying a hunger that stems from deep within a human being, on the level of what I would call essential humanity. I like to believe that there are infinite dimensions within us all that call out from the deep, with persistance and pure passion for that which sustains human life through art, culture and other expressions of creativity. This is where art comes from, and also where it goes to. 

ART FOR A PRICE THAT ANYONE CAN AFFORD! WOWLOOKWHATIGOT IS NOW LIVE!

Hooray, our new artistic enterprise is now LIVE!!! Please watch the promo video above, it's a great and amusing little video Martin has created, with the possible exception of my silly face in it! It will tell you all about what we're trying to do, and how we hope to fund this venture so we can get started. If all goes well, you and anyone else out there in the world will be able to subscribe to our art for very little money... there's also more information on the crowd-funding website where we've just launched the campaign. It's a fun page which also tells you all about the perks you get if you donate us a bit of money... I know I'm biased but I do think Martin's done a great job at all of this and deserves to be noticed - on top of everything, it's a lot of fun! We have a strong ethos, which is that art should be available for all, and at prices people can normally afford... and we are also committed to fair play and no BS!!

Here's a link direct to the indiegogo.com crowd-funding site for our new project, along with a personal plea to our friends, family, acquaintances colleagues and EVERYONE OUT THERE who loves art - we HAVE to raise our first funds within 2 days to even appear on the indiegogo website campaign browser so people can actually find us, so to all our supporters, please visit the campaign page and make a contribution - the minimum is just $1, (about 70p), so it's not going to break the bank! Also the more visits we get, AND the more comments, the higher the campaign's rating is, and the more it is likely to be featured on the site. 

Thanks!

http://indiegogo.com/wowlookwhatigot

You can now browse our website, and have a look at what you could get if we manage to raise the money we need to start up this business! Here's some more information too...

From our newsletter:

Do you love art ?
Think it's too costly ?
 
We can fix that
... and you can help

What are we doing ?

Martin Herbert & Vivi-Mari Carpelan are today launching their new creative enterprise. We're setting up a new way of buying art at a price which everyone can afford - less than the cost of a newspaper, magazine or satellite TV subscription.  To find out more, watch the video by clicking here or below.

no ratings yet 41 views

How are we doing it ?

We´re starting our venture to create a new way of appreciating art using crowd-funding. Crowd-funding is an exciting and innovative new system where instead of us begging banks and business backers for big loans and grants to get started, we ask thousands of people for just a few pounds each. (The minimum contribution is just $1 (70p) !). Our campaign is on the crowd-funding website indiegogo.com, where you can read all about the project  in full, what we are asking you to do, what you get from us in return, and so on.

How can you help ?

In two ways, but ... first a heartfelt plea - we HAVE to raise our first funds within 2 days to even appear on the indiegogo website campaign browser so people can actually find us, so to all our supporters, please visit the campaign page and make a contribution - the minimum is just $1, (about 70p), so it's not going to break the bank!  Also the more visits we get, and the more comments, the higher the campaign's rating is, and the more it is likely to be featured on the site.  Now read on ... and thanks!

1. Contribute
   Obviously we'd love you to go and read about it & watch the video by clicking here, and contribute a small amount to the project. In return you can get trial issues of our artwork, with extra pieces FREE!  The sooner you contribute the more choice of perks there will be.  The first 50 contributors will be put in a prize draw to win an original dragon drawingby Martin worth £150.
   (Note: By contributing to the project you are not committing yourself to any subscription or membership. You will not be re-billed. Later on we'll ask nicely whether you'd like to take out a regular subscription.)
    
2. Share
   Crowd-funding will only work if thousands of people go to view the project page onindiegogo,com. That will only happen if people like you tell others about it. Please click here to open a form in your web-browser which you can use to forward this bulletin.Please send it to your friends, colleagues and professional networks and ask them to forward it in turn.
   
   If you have a mailing list to send to, you could copy and paste this link into an email (all on one line, with no spaces!). It will link to our campaign archive:
   http://us1.campaign-archive2.com/?u=cd2b83a32e776fafe45e4b226&id=957e9c1a97&e=5af28db335
   
   There are lots of other buttons for sharing just below here - please use them to share onevery social media site where you have an account:

                  

Publish!

If you´re a journalist, broadcaster or blogger, please consider featuring our project - a new and exciting way of presenting art.  You can contact us at the address below and via phone or email (see the website for contact details) for further information or interviews!
 

Find out more!

Click on the links below to take a look at:

indiegogo.com/wowlookwhatigot - the crowd-funding page where you can contribute to the project.

wowlookwhatigot.com - the main website where you can find out much more about the project, including more about us, about the idea, and a gallery of sample artwork.

wowlookwhatigot.blogspot.co.uk - the project blog, with loads of information about the whole idea, crowd funding, video making, blogging and much more - how we set up this whole thing!

There will be regular updates on our progress throughout the campaign - we hope you enjoy hearing all about it! You never know, maybe it will inspire you to set up your own project!

Until next time,
Martin & Vivi-Mari

MARINA ABRAMOVIC - THE CASE OF THE VICTIM AND THE PREDATOR, WHAT DOES IT ALL MEAN?

Marina Abramovic during her performance "Rhythm 0" in 1974

Art is somewhere between reality and fiction, and this is where it can sneak under your skin - it can jolt you out of your day-to-day routines and fixed behavioural patterns, as it's almost real but not quite. At best it allows you to experience new thoughts and feelings, even experiment with them, within a frame work that is usually quite safe. I think most serious artists wish to provoke, and while a lot of artistic provocation can be seen as simplistic and coarse sensation-seeking, some of it can have a real impact on a person's consciousness. Interactive performance art, for instance, can give rise to role play that helps you question your own value systems, boundaries and social facade. I would think that good art balances somewhere between pleasing and displeasing the audience.

You have to admire Marina Abramovic for her persistance in using her own body, over and over again, for over 40 years, as her main artistic medium. I still have much discover about her performance art, and so this time I will only concentrate on one idea. In fact, it's about a piece of performance that happened a very long time ago, back in 1974. What I'm interested in is the constellation "victim versus predator". It really got me thinking, when a friend brought it to my attention. 

You can hear about the piece Rhythm 0 here in this video clip. With a few objects at hand, Marina put herself in the position of "victim" by allowing people to do things to her, using the items provided. They related to pleasure and pain. After a while, the atmosphere became aggressive and quite scary. People became provocative - one person dug thorns into her belly, and another put a loaded gun to her head. 

It's easy to be judgmental of the people who gave in to their aggressions. I think there's a great deal more to this set up though. For one thing, Marina is challenging the safe framework of art itself by introducing a lot of realism by being there herself and meeting the spectator, eye to eye. This is challenging art itself, as the situation draws closer to reality than fiction. The other important thing is that we are dealing with a very deep psychological issue that runs as a red thread through all of human life - it's the constellation of victim versus predator. This constellation is so much part of our consicousness and we all have feelings connected to these archetypal energies. It's also one of those troublesome issues that tend to get out of hand not just because of the very origins of these energies, but because they are so easy to identify with. While there are some people who are survivors in the deeper sense, i.e. they have risen above the dichotomy of victim and predator, most people identify to a very large extent with one or the other. It must be noted, that this usually happens subconsciously or half-consciously. Unconscious attitudes are part of our Shadow self, as defined long ago by Carl Gustav Jung. Whatever is half-conscious naturally lingers on the edge of the Shadow. Sometimes people are truly haunted by their shadow selves... but it's not always possible to know what's going on since that's in the nature of subconscious issues!

Victimization is typical in today's world, as it's easy to blame others for our misfortunes. As long as people aren't able to take responsibility for their experiences and trials in life, they will play the blame game. The people that are blamed are of course seen as predators or aggressors in one form or another. The people "on top" often dispise the "victims", who are seen as weak and incapable of "fixing" their own lives. They are often seen as the parasites who live off society and other people. Of course, these opinions are often unfounded, and at least partly imaginary. For instance, disabled people may be weak if compared with able bodied people, as they are unable to fit into a world that is designed for the fittest. It doesn't mean that they necessarily feel sorry for themselves and would be unable to contribute to society if given a fitting opportunity. The fitter people aren't always predators either, as many people simply aren't informed about the real state of affairs in the kind of complex reality that we live in.

So how does the Shadow work in practice? Our reality consists of constellations, i.e. relationships, most notably that of opposites. The interesting thing about them, is that opposites are two sides of one coin. You cannot have one without the other. Very often this means that a person is biased towards one side but not the other. Because the other side is the opposite of what we like to believe in, we tend to shun it and avoid having anything to do with it. Ironically, the more we fight it the more likely we are to attract it. This is because opposites go together!

For example (this is using the constellation of victim/predator as an example, but the same idea can be applied to any other psychological opposites. Note that the predator could be called many things, for instance the ones "in control", or "in charge", or "on top". Generally speaking, a victim appers weak and vulnerable while the predator seems strong and invincible):

• People dislike a trait in others that they embody themselves, and this makes them feel "triggered" when they come in contact with those who own this trait. In other words, it's a trait they haven't owned themselves, but in order to become more mature they ought to start seeing it in themselves. This acknowledgment of the real state of affairs is crucial to healing. In fact, reconciling opposites in our psyche is how we evolve mentally, emotionally and spiritually.
• Opposite traits go hand in hand. A person who has a tendency to victimize themselves have an unconscious desire to be an aggressor, or someone who is "on top". They are often passive-aggressive as opposed to aggressive. An aggressor/predator, on the other hand, has a secret "inner victim" they don't want to know about, but therefore need to embrace. People with opposite traits are drawn to each other, as like does seem to attract like (or opposites attract each other, as is naturally also the case with these constellations, depending on how we look at it). They are going to push each other's buttons and things could get really ugly... if the situation isn't acknowledged and integrated into the psyche. This is the route to world peace!
• There doesn't have to be a perfect match. Appearances can also cause people to be triggered. If someone perceives of another person as a victim who is fond of victimizing themselves, it may only be half the truth. Compare this with the case of the disabled person I used as an example above - the one who may be condemned unjustly. It doesn't mean the disabled person doesn't ever feel sorry for themselves, because we all do sometimes, and it's okay, because we're human... but it may be a great deal less than an arrogant and not very clear sighted onlooker might think. Sometimes it's enough to embody just a little bit of a trait that another person hates, to make them go off. When imagination is at play, facts tend to get distorted.
• Can someone trigger other people without embodying their traits at all? It's an interesting question... I think you can be incredibly intuitive and pick up on people's weak spots. Only if these weaknesses really bother you, do you have a problem that you need to think about. If not, then you've repressed that trait in yourself very succesfully, or just happen to have a knack, i.e. you're just very perceptive. You might think it's a good thing to trigger others to react, but that sounds dangerously arrogant to me.

People who are marginalized or otherwise in the position of the underdog, will feel victimized at times. This is a natural feeling, but it becomes unhealthy when there's too much of it. The same goes for the opposite, which is that people who are powerful often have bloated egos and have many weak spots that have been covered up. In the world today, this constellation is prevalent and very taught. It desperately needs resolution, but this can only be acquired through compassion towards the self and others, as well as mindfulness and awareness of one's self. Self-knowledge is the key, as it's the route to a greater understanding of one's own real strengths and weaknesses. One needs to admit, that as a member of the human race we are naturally at times victims and predators, and that feelings such as vulnerability and anger are all natural. 

In short, looks can be deceptive - some people have a lot on their plate which naturally leads to many complex emotions and inner experiences in general, and change becomes more difficult. Such a person can appear weak from certain points of view, when in fact they are incredibly strong for holding it all together. Perhaps art can help express these ideas so that people get jolted out of their habitual attitudes and behavioural patterns... whatever helps rise such issues into consciousness seems like a noble pursuit to me.